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P&G Unveils New Strategy To Address Global Water Crisis

River of Progress to 2030 includes new goal to restore more water than is consumed during use of P&G products in two high water-stressed areas.

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By: Christine Esposito

Editor-in-Chief

Procter & Gamble has announced what it calls a major expansion of its environmental sustainability efforts that will make more water available in critically water-stressed areas around the world. The effort includes a global portfolio of water restoration projects which will provide a range of solutions to protect ecosystems, replenish groundwater supplies, reduce the amount of water diverted from essential bodies of water, and improve water quality for the communities and wildlife that dep...

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